Japanease ads

Japan is one of countries that invest huge amount of money in advertisement.
Thanks to internet almost whole world has seen some of the rare and funny Japanese ads. But they are exceptions, in reality -Japanese ads are pretty normal. They are, however, some differences between the Japanese and, for example, American advertisement.
1. The American ads are very direct. They show you all of the good aspects of product, they tell you what to do with it, how it can change your life for better, how it is better than other products... They are a bit bothersome. Japanese ads are more indirect. They tell short stories involving their products. Sometimes they show the product not until the end of the ad, or even just the name of it. That´s why it´s hard for people from other countries to understand them.
2. The Japanese advertisement is not aggressive, however it´s intrusive. The Japanese ads are short but they are being repeated very much. There is a short time of the program and again! the ad. They last very short time but are repeated very often. That´s why they stuck in our heads.

That´s it for today! Bye!

Silence

Today I´ll talk about the silence as a part of conversation in Japan.
In Japan it´s very normal and even necessary to be silent. It´s okey to be silent when you are out with somebody, it won´t be taken as a sign of annoyance or anger, as it if often perceived in other countries. When you talk very much and non-stop you'll be perceived as a rude :)